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Earlier, small businesses were focused on competing within the local market. Globalization and digitization have led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact on their audience.
The business arena is fast-paced, competitive and almost saturated. A lot of businesses in different niches are already operating today – which makes it difficult for neophytes to stand out.
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